Reels, Video and Content Production
Reels and video content production; It consists of the stages of determining the idea, shooting preparation, image and sound recording, editing and delivery suitable for the platform. Kufi Agency evaluates this production together with your brand's social media plan.
What do we clarify before a shoot?
We determine who the video targets, what message it will convey and what it expects from the audience. Product promotion, service narrative and brand story require different shooting approaches. Venue, shooting time, speaker and product preparation are included in the production plan.
Stages of the content production process
- Brief: Target, channel, message and products or services to be used.
- Preparation: Plot list, short script, shooting flow and location preparation.
- Pull: Image, light and sound work in line with the determined plan.
- Fiction: Image selection, flow, subtitles and editing in accordance with the brand language.
- Approval and delivery: Agreed revision process and usage formats.
Which deliverables should be specified in the offer?
The number of videos, estimated time interval, shooting day, delivery format, need for subtitles, cover design, number of revisions and delivery schedule should be clarified in writing. Raw image delivery, music usage rights and additional versions for different platforms should be discussed separately.
Does Reels withdrawal also include account management?
Content production and account management are different services. Only shooting and editing can be taken; Content calendar, sharing and performance evaluation can be planned separately. Check out social media management coverage.
How to plan shooting in Ankara?
During product and location shooting, we evaluate the working order of your business, the suitability of the shooting area and the production needs together. Location, transportation, equipment and space usage conditions are specified at the proposal stage.
How to evaluate success in video production?
Views alone are not enough. Along with the target of the content, viewing time, interaction, profile movements and the viewer's next step are evaluated. In order to measure the impact on sales, the advertising and website measurement infrastructure must also be appropriate.
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