Video Production Service

Video production service; It is the transformation of an idea into a scenario, shooting and a narrative that will meet the audience. Kufi Medya plans together the preparation, shooting and editing processes for videos telling the products, services and stories of brands in Ankara. We start by understanding your goal for commercials, corporate promotions, product videos and social media content.

A good video doesn't just consist of beautiful images. It should also be clear to whom it is addressed, what message it carries, where it will be published and what action it expects from the audience. It creates its production scope according to the answers to these questions; We clarify the deliverables, approval steps, and schedule at the outset.

What video production services are we planning in Ankara?

Commercial film and campaign video

The commercial tells your brand's message according to a specific target audience and campaign purpose. Together we determine the idea, short scenario and visual approach for a product launch, service promotion or seasonal campaign. The message to be given in the first seconds of the video, the viewer's next step and the guidance text are part of the preparation.

Just one long version may not be enough for a video to be used on an advertising platform. Short sections, different openings, vertical and horizontal adaptations are planned according to the scope of the offer. Social media advertising management When working together, content and campaign objectives are evaluated through a common brief.

Corporate promotional film

Corporate promotional film; It describes what your business does, how it works, and what value it offers to its customers. Elements such as office, production area, team and service process are discussed in a story flow. Before the images are sequenced, we determine what the viewer needs to understand about your brand.

Corporate videos to be used on your website, presentations or social channels have different duration and narrative needs. If interviews, voice-overs, subtitles and additional language versions are required, these are also included. We care about conveying your real working environment clearly and preserving your brand language.

Product and service promotional video

In the product video, the usage method, prominent features and the need faced by the customer are evaluated together. Detailed plans, product movement, usage demonstration and speaker's narration, if any, are included in the shooting plan. In the service video, it is determined which steps of the process will be shown and what the viewer needs to learn.

Preparing the products before shooting, checking the packaging and labels, and organizing the work area help use time efficiently. If more than one product or service will be shot, the priority order and the necessary scenes for each are prepared in advance.

Reels, short videos and social media content

Social media video should adapt to how the platform is used and your brand's content plan. Vertical framing, a clear opening, readable subtitles and the right tempo are parts of this plan. The number of subjects, number of videos and estimated time interval to be produced on a shooting day are determined at the proposal stage.

Reels and video content production You can review our approach to short formats on our page. If you need regular broadcasting, you can social media content calendar Planning together ensures that the production and sharing processes support each other.

How does the video production process proceed?

1. Determination of brief and goal

We learn about your brand, your target audience, the product or service to be described and the place of use of the video. The examples you like, your existing brand guide and previously prepared content help us establish a common language. We do not start the shooting day without clarifying the purpose of the video and delivery expectations.

2. Idea, scenario and shooting preparation

We transform the message to be told into a flow. The topic list, scenes, speech texts, products and necessary locations are evaluated at this stage. Preparation of a stage plan or storyboard depending on the needs of the project may also be included in the scope. Who will be present in the shooting and the preparations expected from the customer are clarified in writing.

3. Shooting day and image production

Shooting is carried out according to the approved flow. Framing, lighting, sound and stage layout are handled according to the needs of the narrative. The silence of the recording environment in shots with conversation; Preparation of the product in product shootings; Working order is important in business shooting. The duration of the shooting day, the number of locations and any additional needs are part of the offer.

4. Editing and post-production

The captured images are selected, the narrative flow is established and the video is shaped according to the determined goal. Color editing, sound balance, subtitles, music and branding elements are evaluated within the scope. Needs such as special animation, advanced visual effects or additional language adaptation should be specified separately at the beginning.

5. Approval, revision and delivery

The first edit is shared with the determined approval flow. Keeping feedback in one place and clear scope of revision helps maintain delivery schedules. The approved video is delivered with files and versions suitable for the place of use. The need for a new scenario or additional scene after shooting is also evaluated.

Format, subtitles and usage rights in video delivery

The channel on which the video will be published directly affects the delivery format. Website, presentation, YouTube, Instagram and advertising spaces may require different duration or aspect ratios. Vertical 9:16, horizontal 16:9 or square 1:1 versions are decided according to the usage needs of your project. Resolution and file type are also specified at the quote and delivery stage.

Subtitles help understand the message during silent viewing. Certification responsibility for transcripts and subtitle accuracy are clarified together. Terms of use of music, stock footage, voice-overs and other third-party content; The broadcast channel must comply with the duration and license scope.

Raw footage and editing project files are separate items from the completed video delivery. If you need these files you must specify them at startup. How long the files will be stored, reuse requests and production of additional versions should also be clearly discussed within the scope of work.

What factors determine the video production price?

Giving the same price for every video project does not constitute an accurate scope. The need for the script, shooting time, number of locations, crew and equipment plan, need for speakers or actors, editing density and delivery versions affect the cost. Situations requiring additional production other than urgent delivery or shooting are also evaluated.

When comparing offers, don't just look at the total amount. Compare the same shooting and delivery scope, usage rights, revision conditions and schedule. In project form If you share your goal, the subject to be shot, the area of ​​use and the expected date, we can determine the scope more accurately.

What do we pay attention to when planning a shoot in Ankara?

Light, sound, transportation and working conditions of the shooting location affect the production. In order to shoot without disrupting the daily activities of your business, suitable times, areas to be used and people who will take part in the scene are planned in advance. If there are location usage permits and special conditions, they should be clarified before shooting.

While evaluating your production needs in Ankara, if there is a request for shooting or additional locations in another city, we will also discuss transportation, accommodation and permit needs. Special requests such as drone shooting; It is evaluated on a project-specific basis in terms of applicability, authority and necessary permits. The scope of each project is created based on the production it actually needs.

How to evaluate the success of the video?

The number of views alone does not tell the whole picture. In corporate promotion, understanding of the message can be evaluated, in social video, watch time and interaction, and in advertising, defined conversions can be evaluated. The purpose of the project determines which data is meaningful. To examine sales or demand impact, the ad account and website measurement infrastructure must be appropriate.

Video production and broadcast and advertising management are separate services. Delivery of the production file, sharing calendar, advertising budget and campaign optimization may not be within the same scope. If you need these services Our advertising agency approach We can plan it together.

Frequently asked questions about video production

How long does it take to complete a video project?

Duration; It depends on preparation, scope of shooting, editing needs and feedback flow. A single shooting day does not mean same-day final delivery. After the brief, a schedule is determined that includes preparation, shooting, first editing and approval dates.

Do we need to prepare the script?

If you have a ready idea or text, you can share it. If you need scenario development, we can include this in the project scope. The accuracy of product and service information and the approval of the brand language are evaluated together.

Can more than one video be produced from one footage?

Yes, if the shooting plan is prepared accordingly, different short videos and platform versions can be created from the same production. The number of videos, variety of topics and the need for additional editing should be clarified before shooting.

Are subtitles, voice-over and music included?

These items are determined based on the scope of the offer. Spoken content may require subtitles, corporate video may require voice-over or licensed music. Language, usage channel and license terms are also specified.

Can we get the raw images?

Raw footage delivery should not be automatically considered included in finished video delivery. File scope, transfer method, terms of use and additional fees, if any, are agreed upon at the outset.

Can only shooting or only editing services be received?

Separate coverage can be evaluated according to your needs. The technical suitability of the existing images for editing, usage permissions and materials that need to be completed are first examined. The files to be delivered for shooting and subsequent production responsibilities are determined.

Let's talk about your video project with Kufi Medya

Share what story you want to tell, your target audience, and where you will use the video. Let's clarify the preparation, shooting, editing and delivery steps for your Ankara video production project together. Our team and our understanding of work About Us You can recognize it from the page.

Request a video production quote Tell us about your shooting needs