Social Media Advertising Management
Social media advertising management; It is the process of determining the campaign goal, planning the target audience and advertising content, and evaluating the publication and results. Advertising expenses and agency service fees are separate items.
We start the campaign from your target
Brand awareness, website visits, message demand, and sales create different measurement needs. We do not make advertising content or budget decisions without determining the goal and what conversion means.
Instagram and Facebook ads
In meta ads, we evaluate the platform selection based on the target audience and the content to be used. It is important that the advertising image, video, text and landing page create the same expectation. Examine the production scope of advertising videos.
What is included in the advertising management offer?
- Campaign goal and ad account to use.
- Scope of target audience and content testing.
- Creative contents and deliveries prepared by the agency.
- Media budget and payment responsibility to be paid to the platform.
- Frequency of evaluation and indicators to be reported.
- Required access and task distribution for the measurement infrastructure.
What data do we examine in the reports?
Reach and impression visibility; clicks and profile movements indicate interest; Conversions such as messages, forms or purchases help evaluate the defined business goal. Cost per conversion is only meaningful with accurate tracking and sufficient data. We do not claim definitive success based on a single metric.
How is the advertising budget determined?
Target, competition, campaign duration, product or service purchasing cycle and content need are evaluated together. There is no one-size-fits-all budget for every business. Test scope and decision criteria should be determined at the outset.
Account access and ownership
Ownership of ad account, page and measurement assets must remain with your business. Authorizations required for work are shared on a role basis; personal passwords do not need to be shared. Content approval, budget changes and the access process at the end of the study are clarified together.
Planning with organic content
The content, service information and communication method that the visitor coming from the advertisement sees in the profile should complement each other. Account management and publishing plan We handle it together with advertising campaigns.