Label and Packaging Design
Label and packaging design should present the information the consumer needs in an understandable manner while explaining the identity of your product. Kufi Medya creates the design scope by evaluating your brand's visual language, product structure and printing needs together in Ankara.
We know your product and its usage area
Product type, target audience, sales channel and packaging type affect the design. Different information stands out on the shelf, in the e-commerce product image and upon close inspection. In the first meeting, the existing brand identity, packaging size and the relationship between the products are evaluated.
Information hierarchy in label design
Brand, product name, variety information and other content must be presented in the correct order. We plan the use of colour, typography and visuals according to this hierarchy. If there is more than one product type, a system can be established that preserves the common identity and helps distinguish the types.
Packaging size and printing preparation
The surface on which the design will be applied and the cutting template provided by the manufacturer are the technical basis of the work. Dimensions, fold areas, bleeds and printing requirements should be clarified with the manufacturer. When a template change or a new packaging form is required, the scope of work is re-evaluated.
Accuracy of product information
Ingredients, usage description, barcode and other information about the product must be verified by your business. Checking the information and labeling requirements to which the product is subject should be carried out with the relevant responsible persons. Approval of the design does not alone verify the accuracy or suitability of the product information.
Design process and approval steps
- Sharing product, brand identity and technical templates.
- Preparation of visual approach and information layout.
- Making the agreed adaptations for the product types.
- Completion of text, dimensions and visual approvals.
- Delivery of specified print and digital files.
The number of revisions, number of types and pre-press control scope are clearly stated at the proposal stage. If printing samples and production tracking are required, they are planned separately.
Difference between mockup and real production
Digital mockup helps visualize the design on a packaging. Color, material and surface properties of the actual print may differ. The manufacturer's technical control and appropriate sample evaluation are important for the final production decision. The printing cost is kept separate from the design service fee.
What affects packaging design price?
The number of product types, packaging type, current brand identity, visual production need and file delivery scope determine the price. Different sizes or new variety adaptations of the same product are also evaluated. You can share the technical template, number of products and target delivery date in your request for quotation.
Let's complete product communication together
packaging design corporate identity We plan compatible with. for launch product video, social media content and digital marketing needs can be further scoped.
Request service scope and quote Contact us
