Brand Strategy
Brand strategy is the working framework that explains who your business appeals to, what needs it meets and why it should be preferred. Kufi Medya evaluates the current situation, target audience and the value it offers in order to gather the communication decisions of brands in Ankara around a common goal.
What does brand strategy work include?
The first step is to know your brand. Your products and services, your customers' expectations, your current communication and your growth target are examined. Depending on the scope of the study, competitor communication, brand positioning, value proposition, main messages and content themes are discussed. The goal is to create clear direction that you can use in design and campaign decisions.
Target audience and positioning
Giving the same message to everyone can obscure the value your brand offers. Evaluating the customer's needs, purchasing process and reasons for preference makes communication more meaningful. Positioning progresses based on the real strengths of your business; We focus on explaining what you offer to the customer rather than unproven claims of superiority.
How is the brand language reflected in the content?
Brand language is not just a slogan. Post texts, website descriptions, advertising messages and customer communications should carry the same approach. By determining the main messages, narrative tone and content topics, a framework that can be used during production is created. If visual language needs corporate identity design is planned together.
Work process and scope of delivery
- Brief interview and review of existing materials.
- Evaluation of target audience, brand value and communication priorities.
- Establishing positioning, key messages and content direction.
- Feedback and completion of in-scope revisions.
- Transferring the strategy to content, design and campaign plan.
The number of interviews, depth of research, strategy document and revision steps are clarified at the proposal stage. If extensive market research or customer research is required, it is also evaluated.
Who is brand strategy suitable for?
Newly established businesses, brands offering a new product, or teams looking for consistency in their communication can benefit from this study. In the first meeting, it is important to determine together whether the problem at hand is strategy, visual identity or production needs. Not every business requires the same scope of work.
Turning strategy into daily communication
To put the determined approach into practice social media publishing plan, digital marketing goals and website messages can be considered together. Scope and budget are specified as separate items based on your needs.
How to determine brand strategy price?
The availability of available materials, research needs, number of interviews and expected deliverables affect the price. You can request a clear proposal by sharing your brand's goal and the problem you are experiencing in communication.
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